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Speaking and Training on Doing Business in the Middle East

Panels, workshops, executive training, and guest lectures for organizations that want to do business well in the Middle East.

Dr. Amer Bitar brings more than 25 years of brand licensing and market-entry work, the Licensing Horizons conference he co-founded in Dubai and Riyadh, and research published in two Palgrave Macmillan books to every session.

Sessions are delivered in English and Arabic, in person worldwide or online.

Topics

Sessions are built around five themes, each adapted to your audience:

  • Mastering the cultural game in the Middle East: how trust, hierarchy, time, and relationships shape negotiations, partnerships, and teams in the Gulf

  • The Authenticity Formula: building brands that travel across cultures, based on the book with John Lam

  • Bedouin visual leadership: how heritage, symbolism, and image shape authority and leadership in the Middle East today

  • The MENA licensing and IP market: where the region’s licensing industry is heading, from homegrown IP to global brands

  • Brand monetization and market-entry strategies: how brands turn their IP into revenue and choose the right route into new markets

Formats

Each format is tailored to your audience, schedule, and goals:

  1. Panels and moderation: expert panelist or moderator at licensing, retail, media, and business conferences

  2. Workshops and executive training: half-day or full-day sessions for leadership and commercial teams preparing to work in the Middle East

  3. Guest lectures: for universities and business schools, on culture, leadership, and international brand strategy
     

Past sessions include training for Canadian and Japanese executives on doing business in the Middle East and cross-cultural training for newcomers to Canada

Who I Speak To

Audiences who benefit most:

  • Leadership and commercial teams preparing to expand into the Middle East

  • Licensing, retail, media, and brand conferences

  • Universities and business schools

  • Trade, export, and business associations

Languages and Locations

Sessions are available:

  • In English and Arabic 

  • In person, worldwide

  • Online, for distributed teams and virtual events

In the Media

Dr. Amer Bitar has discussed leadership and culture in the Middle East on Dubai Eye 103.8, Sama Dubai, and Monte Carlo Doualiya, and co-founded Licensing Horizons, the licensing conference in Dubai and Riyadh. More coverage is on the Press page.

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