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Brand Licensing,
Aesthetic Leadership,
Middle East Culture & 
Intercultural Management

I help global organizations grow their business in the Middle East.

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About

ABOUT

Amer Bitar

Amer Bitar is a renowned international licensing executive, researcher, consultant, and author with more than 20 years of expertise in brand expansion, licensing strategy, monetizing media assets, and cross-cultural management.

About Me

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PUBLICATIONS

Growing Business in the Middle East

Growing Your Business in the Middle East: How to Master the Cultural Game is an invaluable guide for anyone preparing to navigate the region’s rich and complex mix of peoples and ways of life. The topics covered include negotiating partnerships, expanding enterprises, managing cross-cultural teams, and increasing revenues. The author explains common business communication challenges that foreigners face when doing business in the Middle East and offers practical advice on dealing with them effectively. Readers will learn how to recognize opportunities and develop strategies for approaching problems that result from cross-cultural misunderstandings.

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Bedouin Visual Leadership in the Middle East

The Power of Aesthetics and Practical Implications Reihe: Palgrave Studies in Business, Arts and Humanities

  •  Explores the use of public images and their use in leadership
     

  •  Includes interviews with artists of public images, providing an overview of the context 
     

  •  Charts a practical path to maximizing the effectiveness of visual messages

Bedouin Visual Leadership in the Middle East

Here Is Just A Sample Of The Prestigious International Organizations Proudly Worked With:

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AS FEATURED IN

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