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Licensing Programs in the Middle East
Building a licensing program for your brand, characters, or collection in the Middle East? That work is done by BBM Licensing, the agency I founded and lead as CEO. BBM Licensing builds and manages licensing programs across the Middle East, Africa, and Türkiye: finding the right licensees and retail partners, negotiating the agreements, and managing the program after launch.
Recent BBM Licensing Programs
As reported in the licensing press:
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Museum of Fine Arts, Boston: Middle East licensing partner (MFA press release, 2025)
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The Fixies: licensing representation across the MENA region (Señal News, 2025)
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Cubcoats: exclusive licensing agent for the Middle East, Türkiye, and Canada (License Global, 2026)
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