About
Amer Bitar is a distinguished international licensing executive, researcher, consultant, and author with over two decades of expertise in brand expansion, licensing strategy, monetizing media assets, cross-cultural management, and Middle Eastern culture.
As an executive, Amer has guided major businesses in expanding their brands through strategic licensing, merchandising, retail, events, and franchising, managing regional operations across North America, Europe, Asia, and the Middle East.
As the Founder and CEO of Markettcom, a boutique brand licensing agency, Amer drives global brand expansion in the Middle East and Africa.
Amer's expertise in brand licensing, content localization, and intercultural management has led to the development of cutting-edge tools and approaches for seamless integration into new cultural environments.
Amer authored the acclaimed book, "Bedouin Visual Leadership in the Middle East: The Power of Aesthetics and Practical Implications" (2020), which explores the impact of visual discourse on leadership in Bedouin Arabia and the broader Middle East.
This work provides a profound understanding of how public images shape effective leadership strategies.
Amer's academic credentials include a Doctorate in Business Administration from Bradford University (UK), an Executive MBA from Université du Québec à Montréal (Canada), and graduate studies in international business at McGill University (Canada).
He also holds a bachelor’s degree in economics from Damascus University (Syria) and has completed executive studies at Columbia University in New York, specializing in leadership and digital media techniques.
His diverse educational background equips him with a wealth of knowledge to excel in the global marketplace.
Based between Dubai and Toronto, Amer leverages his extensive experience to empower organizations with effective licensing strategies. His deep understanding of Middle Eastern culture and intercultural management provides invaluable insights into the region's business landscape, enabling global organizations to thrive in the dynamic Middle East market.