About

Amer Bitar is a renowned international licensing executive, researcher, consultant, and author with more than 20 years of expertise in brand expansion, licensing strategy, monetizing media assets, and cross-cultural management. He is the go-to consultant for major businesses looking to grow their brands through strategic licensing, merchandising, retail, events, and franchising because of his demonstrated track record of success in managing regional operations spanning North America, Europe, Asia, and the Middle East.
Amer's expertise extends to brand licensing, content localization, and intercultural management, where he has developed innovative tools and approaches to facilitate seamless integration into new social and cultural environments. As the Founder and CEO of Markettcom Ltd, a boutique brand licensing agency, he spearheads global brand expansion in the Middle East and North Africa. Additionally, Amer is pioneering ComiMania, a groundbreaking licensing e-commerce platform, providing creative alternatives to boost licensing revenue for brands.
Amer is the author of the thought-provoking 2020 book, "Bedouin Visual Leadership in the Middle East: The Power of Aesthetics and Practical Implications." This compelling work delves into the captivating visual discourse of leadership in Bedouin Arabia and the broader Middle East region, exploring the profound impact of public images in shaping effective leadership strategies.
Amer's academic journey led him to prestigious universities worldwide. He obtained his Doctorate in Business Administration from Bradford University (UK), an Executive MBA from Université du Québec à Montréal (Canada) and completed graduate studies in international business at McGill University (Canada). He holds a Bachelor's degree in Economics from Damascus University (Syria). Additionally, Amer completed executive studies at Columbia University in New York, specializing in leadership and digital media techniques. His diverse educational background equips him with a wealth of knowledge to excel in the ever-evolving global landscape.
Based between Dubai and Toronto, Amer leverages his diverse experiences to empower organizations with effective licensing strategies. With an in-depth understanding of Middle East culture and intercultural management, he offers invaluable insights into the region's business landscape, enabling global organizations to flourish and thrive in the dynamic Middle East marketplace.