Planning your Middle East market entry? Learn the 10 key due diligence questions every brand must ask before selecting a partner, covering licensing, localization, IP protection, and strategic growth across the GCC.

A practical guide for brands deciding whether to enter the Middle East through licensing or a joint venture, and how to choose the right growth model for control, speed, and long-term value.

In today’s competitive global market, Intellectual Property Protection in the Middle East is a strategic priority. This article explores why safeguarding IP is essential for brands entering or operating in the region, and how to navigate local challenges with confidence.

A practical guide to Saudi Arabia’s culture, etiquette, social values, and business environment, including trust-building, communication, and relationship-based business norms.

A practical guide to business culture in Saudi Arabia, covering trust, etiquette, partner selection, negotiation style, and market-entry considerations.

Overview Egypt brings to mind an ancient civilization with grand temples and pyramids, the Sphinx, and mummies. For many foreigners, it is little more than the exotic land of pharaohs. And, indeed, ancient Egypt is one of the cradles of human civilization, being closely tied to the Levant and Mesopotamia. This heritage traces back to the sixth millennium BCE , when Neolithic cultures developed independently in Upper (i.e., southern) and Lower (i.e., northern) Egypt. The two

Overview Some of the earliest human settlements are located in Turkey. These major Neolithic sites trace back to the ninth millennium BCE, in particular, Gobekli Tepe, considered the world’s first large-scale place of worship, and Catalhoyuk, considered the world’s first city. The country’s historical treasures also include UNESCO World Heritage sites: Troy, the location of the legendary Trojan War, is in the northwest; Ephesus, with its stunning ancient Greek theater, is on

Overview Iran, ancient Persia, is a land of fine art and crafts, including world-renowned carpets and miniature paintings on paper. The name “Persia” derives from the region of Pars (Fars), where the ancient civilization originated. In 1935, Shah Reza Pahlavi requested that the country be referred to as Iran, which had long been the term used by those who live there. Iran has five millennia of fascinating cultural heritage and history as one of the dominant civilizations of t