The Middle East is no longer just a destination for imported brands. A new generation of regional IP is emerging — and the licensing infrastructure to support it is finally catching up. Amer Bitar examines what this shift means for global brands, regional rights holders, and the future of MENA licensing.

Learn how to choose the right licensing or market-entry agency in the Middle East through a practical framework covering strategy, due diligence, localization, and partner selection.

A strategic perspective on why short-term geopolitical uncertainty does not change the Middle East’s long-term value as a licensing, retail, and brand expansion market. Originally published in Total Licensing, Spring 2026.

This article examines why sports licensing is gaining momentum in the Middle East and how youth demand, government investment, major sporting events, and digital retail are driving market growth.

This article explains how brand licensing is driving growth in the Middle East and why Saudi Arabia, the UAE and Egypt are emerging as key markets for regional expansion.

An in-depth look at how art licensing in the Middle East is evolving through cultural heritage, museum collaborations, brand partnerships, and new opportunities for regional and global market growth.

Cultural diversity in the UAE as a competitive advantage for talent attraction, tolerance and global business growth.