Disruption in the Gulf has made headlines, but the region's fundamentals, from sovereign wealth to major infrastructure investment, remain intact. Here is why brands willing to move now, deliberately and with the right partners, stand to gain the most.

A strategic perspective on why short-term geopolitical uncertainty does not change the Middle East’s long-term value as a licensing, retail, and brand expansion market. Originally published in Total Licensing, Spring 2026.

This article explores how Licensing Horizons is contributing to the growth of the licensing industry in the Middle East by bringing together industry leaders, global experts, and regional decision-makers in Dubai.