Licensing Expo 2026 just wrapped in Las Vegas — record numbers, brands from 78 countries, the full breadth of what the global licensing industry has built. I walked that floor and asked the same question I ask every year: where are the Arab brands?

Discover how global brands can tap into the booming Saudi Arabian market through strategic licensing. In this article, Amer Bitar explores the Kingdom’s transformation under Vision 2030, highlighting the vast opportunities across entertainment, retail, and cultural sectors. Learn how licensing can serve as a cost-effective, low-risk model for brand expansion while aligning with Saudi consumers' growing appetite for global experiences rooted in local relevance.

In today’s competitive global market, Intellectual Property Protection in the Middle East is a strategic priority. This article explores why safeguarding IP is essential for brands entering or operating in the region, and how to navigate local challenges with confidence.

A variety of home appliances, including a cooker, washing machine, refrigerator, microwave, etc., with a yellow background Electronics brand licensing in the Middle East is becoming a strategic growth pathway for global brands looking to expand revenue, strengthen market presence, and build culturally relevant consumer connections across the region. With increasing pressure from protectionist trade policies, particularly during the Trump administration’s tariff-heavy agenda,