A practical guide for brands deciding whether to enter the Middle East through licensing or a joint venture, and how to choose the right growth model for control, speed, and long-term value.

The global licensing industry is regaining full momentum as in-person events make a powerful comeback. From the crowded halls of Brand Licensing Europe (BLE) to the growing Licensing Horizons series in Dubai and Riyadh, face-to-face gatherings are once again driving collaboration, creativity, and market growth. This article explores how personal connection remains the foundation of successful licensing—where trust, culture, and conversation spark the partnerships that shape t

A new generation of esports players is rising in the Gulf, fueled by passion, government investment, and global partnerships. From competitive arenas to licensing opportunities in merchandise, apparel, and digital content, the convergence of sports and gaming is creating a powerful new industry in the Middle East.

This article explores why strategic partnerships are essential for brand licensing growth in the Middle East and Africa and how trust, cultural alignment, local expertise and due diligence shape success.