The Middle East is no longer just a destination for imported brands. A new generation of regional IP is emerging — and the licensing infrastructure to support it is finally catching up. Amer Bitar examines what this shift means for global brands, regional rights holders, and the future of MENA licensing.

This article explores how cultural authenticity strengthens brand cultivation and expansion by moving beyond surface symbolism toward emotionally resonant, culturally relevant, and strategically grounded brand experiences.

This article explores how Generation AI is influencing cultural transformation by shaping digital skills, shared experiences, and new social norms across a more interconnected world.

This article examines how cinema influenced the cultural discourse of the Arab Spring, focusing on documentary film, political narrative, national identity, and The Square as a case study of Egypt’s revolution.

A research-based analysis of how visual art represents authority through propaganda, power, national culture, and discourse.