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Art Licensing: A Business Model to Sustain Creativity and the Future of Art
The success of artists in today’s competitive worldwide market depends not only on their artistic talent to produce amazing artwork but...
amerbitar
Nov 16, 20245 min read
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The Power of Localization in Middle Eastern Licensing Strategies
The Middle East is becoming an increasingly attractive market for global brands looking to expand beyond their traditional markets. With...
amerbitar
Sep 16, 20244 min read
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Brand Authenticity and Integrity: Starbucks Case
In our recent article , we highlighted that a key element of brand authenticity lies in a company's unwavering commitment to its values,...
amerbitar
Sep 9, 20246 min read
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