amerbitarSep 164 min readThe Power of Localization in Middle Eastern Licensing StrategiesThe Middle East is becoming an increasingly attractive market for global brands looking to expand beyond their traditional markets. With...
amerbitarSep 96 min readBrand Authenticity and Integrity: Starbucks CaseIn our recent article , we highlighted that a key element of brand authenticity lies in a company's unwavering commitment to its values,...
amerbitarSep 14 min readAuthenticity in Personal BrandingAs we continue our research, interviews, and analysis for our upcoming book, The Authenticity Formula: Cultivating Brand Integrity in...
