Introduction to Middle East and African Market Opportunities Expanding into the Middle East and Africa offers a lucrative opportunity for...

Discover why the Middle East is becoming a hotspot for brand licensing growth. With an 8.6% surge in licensing revenue, markets like Saudi Arabia and the UAE are leading the way. Fresh insights from the Licensing Expo 2024 reveal how global brands are tapping into this dynamic region.

Introduction In this article, we explore the complex role of cultural authenticity in corporate branding and strategic brand management...