Blog

Brand Authenticity and Integrity: Starbucks Case

In our recent article , we highlighted that a key element of brand authenticity lies in a company's unwavering commitment to its values,...

Authenticity in Personal Branding

As we continue our research, interviews, and analysis for our upcoming book, The Authenticity Formula: Cultivating Brand Integrity in...

Cultural Representation in Middle Eastern Kids' Media

The Importance of Cultural Representation In an increasingly globalized world, cultural representation in media is more important than...

How Sports Licensing is Gaining Momentum in the Middle East

The Middle East is rapidly emerging as a key player in the global sports licensing industry. With a growing passion for sports and...

The Power of Cultural Relevance in Brand Licensing for Gen Z in the Middle East

The Growing Influence of Gen Z in the Middle East The global population is projected to surpass nine billion by 2040, with significant...

The Power of Strategic Partnerships in Middle East and Africa Brand Licensing

Introduction An effective brand licensing expansion strategy is built on strategic partnerships, particularly when focusing on emerging...

Is Licensing a Good Strategy to Expand into the Middle East and Africa?

Introduction to Middle East and African Market Opportunities Expanding into the Middle East and Africa offers a lucrative opportunity for...

How Brand Licensing Drives Growth in the Middle East Market

The Middle East's Licensing Boom Did you know that the Middle East and Africa experienced an 8.6% surge in licensing revenue in 2022,...