Brand Authenticity and Integrity: Starbucks Case
top of page
In our recent article , we highlighted that a key element of brand authenticity lies in a company's unwavering commitment to its values,...
amerbitar
Sep 14 min read
Authenticity in Personal Branding
As we continue our research, interviews, and analysis for our upcoming book, The Authenticity Formula: Cultivating Brand Integrity in...
3 views0 comments
amerbitar
Jul 186 min read
Cultural Representation in Middle Eastern Kids' Media
The Importance of Cultural Representation In an increasingly globalized world, cultural representation in media is more important than...
0 views0 comments
amerbitar
Jul 154 min read
How Sports Licensing is Gaining Momentum in the Middle East
The Middle East is rapidly emerging as a key player in the global sports licensing industry. With a growing passion for sports and...
3 views0 comments
amerbitar
Jun 274 min read
The Power of Cultural Relevance in Brand Licensing for Gen Z in the Middle East
The Growing Influence of Gen Z in the Middle East The global population is projected to surpass nine billion by 2040, with significant...
15 views0 comments
amerbitar
Jun 195 min read
The Power of Strategic Partnerships in Middle East and Africa Brand Licensing
Introduction An effective brand licensing expansion strategy is built on strategic partnerships, particularly when focusing on emerging...
1 view0 comments
amerbitar
Jun 64 min read
Is Licensing a Good Strategy to Expand into the Middle East and Africa?
Introduction to Middle East and African Market Opportunities Expanding into the Middle East and Africa offers a lucrative opportunity for...
0 views0 comments
amerbitar
May 283 min read
How Brand Licensing Drives Growth in the Middle East Market
The Middle East's Licensing Boom Did you know that the Middle East and Africa experienced an 8.6% surge in licensing revenue in 2022,...
1 view0 comments
amerbitar
Dec 16, 20233 min read
Generation AI: Igniting Cultural Transformation
In today's fast-paced world, the ascent of Generation AI (Gen AI) emerges as a transformative force poised to redefine national cultures...
1 view0 comments
amerbitar
Jun 26, 20236 min read
Building Bridges: Exploring Cross-Cultural Training for Workplace Harmony and Productivity
Introduction: In Canada, a nation celebrated for its cultural richness and commitment to inclusivity, effective cross-cultural...
2 views0 comments
amerbitar
Apr 30, 20232 min read
Culturally Diverse UAE: A Competitive Advantage!
The United Arab Emirates (UAE) is one of the most advanced countries in its tireless work to build a tolerant society and cultural...
3 views0 comments
amerbitar
Jan 18, 20234 min read
Building Diverse Teams: The Power of Cross-Cultural Training
January 17, 2023 Creating a diverse team is not only a trendy idea; it is necessary for corporate success. Diverse teams are more...
3 views0 comments
bottom of page