Middle East licensing 2025

Al-Hamidiyah Souq, Damascus - Syria

The first edition of Licensing Horizons Riyadh 2025 highlighted how brand licensing is evolving from concept to strategy in Saudi Arabia.

The global licensing industry is regaining full momentum as in-person events make a powerful comeback. From the crowded halls of Brand Licensing Europe (BLE) to the growing Licensing Horizons series in Dubai and Riyadh, face-to-face gatherings are once again driving collaboration, creativity, and market growth. This article explores how personal connection remains the foundation of successful licensing—where trust, culture, and conversation spark the partnerships that shape t

A new generation of esports players is rising in the Gulf, fueled by passion, government investment, and global partnerships. From competitive arenas to licensing opportunities in merchandise, apparel, and digital content, the convergence of sports and gaming is creating a powerful new industry in the Middle East.

How Bedouin Cultural Values Shaped Dubai’s Leadership Success

Discover how global brands can tap into the booming Saudi Arabian market through strategic licensing. In this article, Amer Bitar explores the Kingdom’s transformation under Vision 2030, highlighting the vast opportunities across entertainment, retail, and cultural sectors. Learn how licensing can serve as a cost-effective, low-risk model for brand expansion while aligning with Saudi consumers' growing appetite for global experiences rooted in local relevance.

In today’s competitive global market, Intellectual Property Protection in the Middle East is a strategic priority. This article explores why safeguarding IP is essential for brands entering or operating in the region, and how to navigate local challenges with confidence.

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The Importance of Cultural Representation In an increasingly globalized world, cultural representation in media is more important than...

The Middle East is rapidly emerging as a key player in the global sports licensing industry. With a growing passion for sports and...

The Growing Influence of Gen Z in the Middle East The global population is projected to surpass nine billion by 2040, with significant...