Licensing Expo 2026 just wrapped in Las Vegas — record numbers, brands from 78 countries, the full breadth of what the global licensing industry has built. I walked that floor and asked the same question I ask every year: where are the Arab brands?

Al-Hamidiyah Souq, Damascus - Syria

The first edition of Licensing Horizons Riyadh 2025 highlighted how brand licensing is evolving from concept to strategy in Saudi Arabia.

In today’s interconnected world, business networking has become an essential driver of growth and expansion, particularly in dynamic and rapidly evolving markets like the Middle East. Licensing businesses, which rely heavily on relationships, partnerships, and trust, are uniquely dependent on strong networking foundations to succeed. Global business networking events such as Licensing Expo, Brand Licensing Europe (BLE), and numerous other licensing events supported by Licensi