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Licensing as a Reconstruction Engine: How Syria’s Post-Sanctions Era Opens a Brand-Rights Opportunity
Al-Hamidiyah Souq, Damascus - Syria
Amer Bitar
Dec 29, 20255 min read
From Local Potential to Global Reach: How Saudi Brands Can Lead the Next Wave of Licensing Growth
The first edition of Licensing Horizons Riyadh 2025 highlighted how brand licensing is evolving from concept to strategy in Saudi Arabia.
Amer Bitar
Nov 1, 20254 min read
The Power of business networking in growing licensing opportunities in the Middle East
In today’s interconnected world, business networking has become an essential driver of growth and expansion, particularly in dynamic and rapidly evolving markets like the Middle East. Licensing businesses, which rely heavily on relationships, partnerships, and trust, are uniquely dependent on strong networking foundations to succeed. Global business networking events such as Licensing Expo, Brand Licensing Europe (BLE), and numerous other licensing events supported by Licensi
Amer Bitar
Jan 10, 20255 min read
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