The Gulf has spent two decades licensing museum brands. As Guggenheim Abu Dhabi prepares to open, the region’s own collections are ready to become licensed brands for the world.

Learn how to choose the right licensing or market-entry agency in the Middle East through a practical framework covering strategy, due diligence, localization, and partner selection.

A strategic perspective on why short-term geopolitical uncertainty does not change the Middle East’s long-term value as a licensing, retail, and brand expansion market. Originally published in Total Licensing, Spring 2026.