The global licensing industry is regaining full momentum as in-person events make a powerful comeback. From the crowded halls of Brand Licensing Europe (BLE) to the growing Licensing Horizons series in Dubai and Riyadh, face-to-face gatherings are once again driving collaboration, creativity, and market growth. This article explores how personal connection remains the foundation of successful licensing—where trust, culture, and conversation spark the partnerships that shape t

Explore the blueprint for food brand licensing success in the Middle East, from Halal compliance and cultural authenticity to local product adaptation, trust-building, and strategic licensing partnerships.

Explore 8 trends shaping the future of licensing in the Middle East and Africa by 2030, from AI and sustainability to sports, edutainment, wellness, and cross-industry brand growth.