top of page
amerbitar
Sep 9, 20246 min read
Brand Authenticity and Integrity: Starbucks Case
In our recent article , we highlighted that a key element of brand authenticity lies in a company's unwavering commitment to its values,...
3 views0 comments
amerbitar
Sep 1, 20244 min read
Authenticity in Personal Branding
As we continue our research, interviews, and analysis for our upcoming book, The Authenticity Formula: Cultivating Brand Integrity in...
4 views0 comments
amerbitar
Jul 18, 20246 min read
Cultural Representation in Middle Eastern Kids' Media
The Importance of Cultural Representation In an increasingly globalized world, cultural representation in media is more important than...
4 views0 comments
bottom of page