How Bedouin Cultural Values Shaped Dubai’s Leadership Success

Discover how global brands can tap into the booming Saudi Arabian market through strategic licensing. In this article, Amer Bitar explores the Kingdom’s transformation under Vision 2030, highlighting the vast opportunities across entertainment, retail, and cultural sectors. Learn how licensing can serve as a cost-effective, low-risk model for brand expansion while aligning with Saudi consumers' growing appetite for global experiences rooted in local relevance.

In today’s competitive global market, Intellectual Property Protection in the Middle East is a strategic priority. This article explores why safeguarding IP is essential for brands entering or operating in the region, and how to navigate local challenges with confidence.